4 Ways to Measure Actual Social Marketing Display ROI

One of the first things that companies who are planning to get digital signage – Social Marketing Display for their businesses want to know is how to tell or measure the ROI. Of course, you always want to make sure that advertising is worth the money you’re spending on it. One big advantage of digital marketing is that it’s actually easier to measure ROI than with traditional advertising.

Measuring ROI is not always easy to do. Most organizations can’t afford or don’t have the capacity to extract large amounts of data to measure ROI. With that in mind, here’s how to measure actual return of investment with the simplest, yet most effective approach for small businesses.

Here are 4 ways to measure actual digital signage ROI

1. Minimized Expenses Over Time

Traditional signage, like printed materials (signs, posters, directories), can cost your business hundreds of dollars and have a slow turn-around time from idea to conception. Going digital is an advanced investment that will save you not only money, but also a lot of time.

Digital signage is also flexible compared to traditional signage, because it’s much easier to update your content if you discover that your current strategy isn’t getting the desired results. If you compare the traditional signage cost with the cost of investing in and maintaining digital signage, you’ll be able to see big difference – in a positive way.

Sample AD’s Room 7 Chicago uses:

2. Increase in Social Media Impressions

Social media platforms play a big role when it comes to interactive digital signage. Also, user-generated content is a huge part of businesses nowadays when it comes to driving traffic. When digital marketing includes more social and interactive content, it encourages other people to join in on the conversation, resulting in more impressions and useful feedback from customers.

#Room7Chicago Social Handle: Customers as Promoters
[instagram-feed type=hashtag hashtag=”#room7chicago” num=8 cols=4 showcaption=false]

Since social media platforms offer tools to measure engagement, reach and interactions on each post, you can easily compare and analyze each platform’s results. You can easily measure actual digital signage ROI by comparing social media engagements before using digital signage and after using them.

3. Improvement in Sales and Productivity

Using digital signage to connect employees within the workplace is not only more convenient and tech-savvy, but also leads to a more social and well-informed environment. Sharing information becomes a lot easier, and employees are able to connect and share updates with other colleagues (even if they are from different departments). A study showed that highly-engaged employees are 38% more productive. High-productivity in the workplace can boost overall workflow, as well as sales and gains. Again, benchmark staff performance before using digital signage, then after its implementation to measure actual digital signage ROI.

4. Getting Positive Feedback

Clearly, the main purpose of digital signage is to capture people’s attention. Sub-goals of using digital signage include getting someone into your business, getting them to spend more on the premises, and getting them interested in coming back again.

Digital signage should be able to keep people engaged, and provide them with valuable information. You’ll be able to tell that your digital signage is doing its job by directly observing your audience.

Here are some factors to analyze:

One way to tell that your signage is effective is if your audience leaves positive feedback. Take note that most people won’t leave feedback without a little push. Use a call-to-action to get the reactions you want from your audience. If you get positive feedback, then it’s probably a sign that your digital signage is working well.

After you learn how to measure your digital signage ROI, it’s time to decide if you’ll commit to using the technology. When choosing your digital signage, make sure to check all the necessary features you need to get the full potential out of it. Does it install social media and other interactive apps? Will it give you the visuals you wish to display?

If you don’t know where to look for digital signage, you’ve come to the right place. Contact Mevato now to request a free demo and see how our Social Marketing Display can fit into your marketing strategy.