Knowing where to place a digital display to get the best possible result can be tricky. Obviously, you want to engage with customers – but not overwhelm them.
Strategically placing digital signage displays, depending on the intent, will help you accomplish various business goals.
Where should you display digital signage? This post will share advice for where to place digital displays for both marketing purposes, as well as internal communications.
Placement of you Digital Signage Display
Many different factors play into where you should place digital signage for the best results. Consider the fact that people are always on the move, but if something is placed right in front of them at eye level, it’s hard not to stop and notice.
From a practical standpoint, with any kind of digital display, you’ll want to make sure that the sun isn’t directly hitting it. Otherwise your customers will be unable to see your content! Instead, focus on a viewpoint where people tend to congregate most often in your establishment, or the highest traffic area.
If you’re displaying digital signage below eye level for interaction, make sure that the screen is angled slightly upward. Conversely, signs above eye level should be angled downward for a longer viewing distance.
Interaction with your Digital Signage Display
Another consideration for where you should display digital signage is its proximity to what you’re selling. Place digital signage near the products you’re selling, and the customer might be more likely to interact with the digital display.
Another best practices that answer the question of “Where should you display digital signage?” is to place it where people have to wait for some length of time. A few suggestions that may or may not make sense depending on your business and location:
- Waiting rooms
- Elevators
- Subway/Train Platforms
- Airports
- Lobbies
Most importantly, always make sure to have current and relevant information for the viewers consuming your content on a digital display. If something is out of date, people won’t pay attention. A failure to update digital signage with up to date information is also a good way to ruin a person’s attention during subsequent visits.
Digital Signage Marketing Displays
An important rule of thumb for where to display digital signage is to know your audience. It’s not just about getting the most eyes on your display, but engaging with the most relevant viewers.
Depending on what you’re marketing, and who you’re marketing to, you’ll want to choose the location accordingly. Visix brings up a good point, saying, “If you’re only trying to reach students, you don’t need screens in the staff room.” It might seem obvious, but sometimes the best intentions fall flat with poor planning.
Internal Communications Using Digital Displays
Some people don’t use digital displays for marketing, instead preferring their use for internal communications on teams. Clearly, having digital displays for your employees is much different than having them for your customers. Again, it’s important to know your intended audience and plan digital signage location accordingly.
If you’re using digital signage for internal communications, you’ll want them in certain high traffic spots that are relevant to employees, including:
- Breakroom
- Lobby
- Cafeteria
- Outside of elevators
- Conference rooms
A study from McKinsey Global Institute shared that productivity improves by 20-25% in organizations where employees feel connected.
You want to utilize digital signage to the best of your ability, so you can keep people connected and interested in what you have to say about your brand. Placement is a big part of having valuable digital signage, as well as the interactions that result from its use.
Use these tips to determine the answer to the question, “Where should you display digital signage?”
Still a little lost? Get in touch with Mevato for answers to all your questions about digital display best practices, and how they could fit into your business.
