During the holiday season, you’ll want to take advantage of any opportunities to make a sale. This is the time of year when customers are most willing to spend and have their wallets almost wide open.
Turn your TV’s into a digital advertisement.
Here’s how to make the most out of your marketing display during the holidays:
Make sure it’s visible.
This may seem like a no-brainer, but it’s worth drawing attention to. Here are some points to consider:
- Is your marketing display visible to everyone?
- Is there anything getting in the way of visibility (like holiday decorations, for example)?
- Is it in the best possible location in your business?
If your marketing display isn’t visible to everyone at all times, you could be missing out on a potential sale. Angle your sign so that it can be seen from any corner of of the room, and draw attention to it, not away from it.
Make sure it has content.
Are you using all of the benefits available on your marketing display, or is there room to add more content in the form of holiday deals, a reminder about store hours or return policies? How about beautiful pictures taken by customers while inside of your business? Make use of all the benefits your sign provides.
Make sure the content is relevant.
There’s plenty you can be using your marketing display for, other than fun content. Since the holidays brings it’s own set of specials, policies, and in some cases, headaches, you’ll want to use your marketing display to address as many of those things as possible. This will save you and your staff from having to explain the same thing over and over again. You’ll instead be able to focus on the holiday rush and getting as much business as possible!
Make sure the content is catchy.
Now that your sign has content that’s relevant, it’s time to take a step back and evaluate whether the content is actually catchy or enticing. Follow this checklist:
- Is the content visually appealing?
- Is the content engaging? Do people stop to read it or take a glance and immediately look away?
- Do you create content just for content’s sake or to accomplish specific objectives?
Draw attention to your marketing display.
Though it should be obvious that your marketing display exists because you’ve put it in an obvious location, clear of visual distractions or blockages, it doesn’t hurt to direct customers using other mediums. Talk about the existence of the sign in person and on your social profiles so that people will take more notice to it. Arrange your merchandise to direct their attention towards a specific sale, or place your sign directly in a walking path.
If you’d like to learn more about Mevato’s marketing display, and what we can do for your business during the holidays or otherwise, get in touch with us. We’d love to explain how our customers are using marketing displays to increase sales and customer loyalty during this crazy busy season!
