Advertising mediums are rapidly changing from traditional print ads of the past (like posters and billboards) that were costly and imperfect in their ability to reach a targeted customer. A more effective way to communicate advertising messages is in the use of Social Marketing Displays.
While print ads are more expensive and less effective over time, social marketing displays require a budgetable monthly upkeep, and content can be changed in minutes to stay relevant. Besides adding an in-venue entertainment factor, they’re also more effective than traditional print ads in terms of influencing customers’ purchasing decisions and enhancing customers’ overall experience with the brand.
Here’s what makes digital display a good investment.
Content Flexibility
Any print ad becomes immediately dated the moment it’s published and displayed.
The beauty of using social marketing display is in the ability to be constantly changing what gets displayed, according to the specific goals of your business. Mevato’s Social Marketing Displays have a dashboard that allows for sharing of many different types of content: products, menus, specials, video content, social activity, and more.
It’s easy to set up and cycle through all of these different things so that customers always have something different to look at, which in turn makes them more likely to pay attention. Most ad types have a much more difficult time drawing attention, so digital display definitely wins in this category.
Transform Your Marketing Strategy
Content flexibility and visibility make it possible to sell more when customers are in-store, and incentivize them to come back again for another special or event.
Besides the ability to create more loyal customers, social marketing displays also increase access to new customers. When encouraging customers to share content on social media using your specific hashtag, you also reach customers’ friends and family! Once a customer sees that their content can be displayed on the screen, it’s almost like a game to keep posting and keep showing up.
In many cases, beautiful images on social marketing displays can help improve the overall aesthetic of your space and they definitely give off a contemporary feel that will help set you apart from a competitor.
Environmentally Friendly
One of the greatest features of social marketing displays is in the fact that they reduce paper waste. Instead of constantly printing flyers, posters, table toppers, and other in-venue promotional signage, you can just schedule relevant marketing materials on TV’s in your venue. As such, you can eliminate printing costs (at least as they relate to in venue promotional materials!).
By pairing Mevato’s marketing display technology with an energy efficient monitor, you’re doing your part on behalf of the environment, and customers will take note.
Improve Your Relationship with Stakeholders
Social marketing displays make it possible to connect and interact with customers or employees in a more targeted and personal level. They also make it possible to improve your PR game by displaying purely informational content such as charity events or related news. Content shouldn’t solely be about selling, but creating a great customer experience.
So what makes social marketing display a good investment?
Social Marketing display is an investment that will keep you ahead of the game in many ways. Traditional advertising strategies have always been burdened with issues relating to cost and targeting, and are no longer enough in the digital age.
Ready to see how Mevato’s social marketing display could help your business? Request a free demo to get started!
