Splash pages refer to the first thing that a user will see when they enter a website. The primary goal of a splash page is to help the business get conversions after users enter the website.
Here are some effective ways to create a Social WIFI Branded Splash Page that converts:
Offer Free Wifi Access that redirects to a Wifi Landing Page
And easy way to drive traffic to a branded splash page with a specific conversion goal is by using Mevato’s Social WIFI service. Setup the wifi hotspot within your venue and let guests know that you offer free WIFI. Once they attempt to log in, they will be asked to sign in with their email, then will be directed to your branded splash page.
Make sure to include a disclaimer that usage of internet means your company is legally in the right for collecting emails and other information from customers. As an added benefit, by agreeing to terms and conditions of service, you have a higher level of control of security. Router firmware often has restrictions on bandwidth use so all customers can have fair and equal access without issues.
Optimize Your Branded Splash Page
There are a few different elements your branded splash page should contain:
- Basic company information and branding
- A relevant and visually engaging background image
- A specific call to action
These elements will help you create a branded splash page that converts customers in regards to an important business goal.
Define Your Goal
Before attempting to create a branded splash page that converts, you need to first determine the most important goal for your business. Mevato’s Social WIFI allows you to display one specific call to action at a time. By focusing on one thing, you’re more likely to convert for that specific goal.
A couple different goal possibilities:
- Gather customer feedback for personal use or on external review websites like Yelp
- Increase total sales with specific discounts
- Encourage app downloads
- Grow your social media following
You can test different goals at different times with your Social WIFI to see what’s resonating with your customers, and what isn’t converting as well.
Email Marketing Considerations
Besides defining a goal for your branded splash page, using Mevato’s Social WIFI gives you an additional marketing benefit and question to answer: what will you do with all the additional customer emails?
If you have an active email marketing campaign, periodically add new members to your list. You may want to create a new list to segment customers by those whose email you collected in venue using social wifi. If you don’t have a current email marketing strategy, it may be time to consider email promotions for customer retention and brand growth.
By giving your customers easy access to a great WIFI experience, they will continue to patronize your business and can also help you reach new prospective clients depending on your specific goals and branded splash page implementation. Offering free WIFI is an effective and scalable strategy to get users to your landing page that can be much more affordable than PPC ads. Setting conversion goals and enticing customers to take action is the best way to use a branded splash page.
Ready to see how Mevato’s Social WIFI display could help your business? Request a free demo to get started!
