The newest craze to hit the Chicago scene is rooting to be a trend versus a fad. With a 10% national increase in restaurant openings in the last three years, it’s no wonder there’s a group of individuals talking about it, and more so, making a career out of it. Foodies are the new influencers and they’re growing by the masses. Step out of the way traditional marketing, content marketing such as social media has long taken over and Foodies are part of the evolution.
From the moment the first appetizer hits the table, @chicityfoodie is snapping pics and hashtagging his #thoughts. He’s definitely going to geotag his photos and he’s definitely going to tag his friends. Within five minutes of posting your delectable grilled calamari, 583 Chicagoans have liked his post and 53 people, aka potential new customers, have followed you on Instagram. A conversation is starting to brew in the comments section and everyone’s chiming in to rave about your food. Your opinion on Foodies suddenly shifts and you find yourself wondering how you can get more Foodies to frequent your restaurant.
[instagram-feed type=user id=”199227522″ num=6 cols=6 showcaption=false buttontext=”Load More Photos…”]
According to Yummie Nation, foodie bloggers have one of the most sought after online jobs and there are thousands of Foodies making a career out of their love for cuisine. Foodies take their job very seriously and rightfully so; there’s a ton of competition these days. There are foodie bloggers running around the city of Chicago with phones in hand, waiting to put your restaurant out there to the world. Chances are, your restaurant is bound to get visited by a handful of these social media influencers, so are you ready?
Mevato’s Instagram Wall. Build the buzz around your business.
When you dish out your delicious fall menu and combine it with your rustic ambiance, it won’t be hard to get Foodies to whip out their phones and take a few snapshots. With a little extra encouragement and incentive, you can rake in the rewards your Autumn menu truly deserves.
It’s instant gratification for anyone that participates, and the engagement is inspirational. You’re going to love the endless positive feedback so much your going to incentivize your Foodies and guests alike, to participate even more!
INCREASE IN SOCIAL MEDIA ENGAGEMENT = INCREASE IN NEW CUSTOMERS!!
We asked Union Sushi + Barbeque Bar to tell us their story. How do they credit their success and what advice can they give other restaurants? See for yourself!
[instagram-feed type=hashtag hashtag=”#unionsushi” num=12 cols=6 showcaption=false buttontext=”Load More Photos…”]
